The RIFT principle Print

Authors: Patrice Burger, Maude Gentit and Marie José van der Werff ten Bosch


The RIFT principal is about disseminating the


Right Information for the Right people in the Right Format and at the Right Time


So, who should be targeted? This presentation argues that it is better to concentrate on convincing the innovators and early adopters first, rather than trying to convince everyone all at once.





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The DESIRE project was 
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Global Change and
Contract no: 037046 GOCE

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