Home 6. Facilitating dissemination Guidance Manual of communication and dissemination

Manual of communication and dissemination Print

Guidance for organisation of community work, writing dissemination products, and dissemination activities

Author: Nichola Geeson

The DESIRE project has  developed strategies that could remediate land degradation over vast areas, with potentially enormous environmental, social and economic benefits. However this potential can only be realised if these strategies are actually adopted by stakeholders. Stakeholders range from families who depend upon and manage land, to the policy-makers at district, national and international scales who design policies that affect land degradation.

Therefore, DESIRE has developed a comprehensive, pragmatic approach that can enable us to communicate our findings effectively to diverse groups of people. The aim of this DESIRE-specific manual was to provide guidance specifically for DESIRE project partners, as a compendium of ideas and guidance. A shorter, generic version of this manual is also available, to offer guidance to researchers outside DESIRE (see »Manual of communication and dissemination (Generic)).

 

The Manual of communication and dissemination (DESIRE-specific) contains the following sections

1. Introduction

1.1
1.2
1.3

1.4

The audience

Improving communication and understanding

Writing DESIRE dissemination products

Overview of this Manual

2. Preparation for production of dissemination products
2.1
2.2
2.3
2.4
2.5

Complexity and formats of dissemination

Key messages and basic products of DESIRE

Identification of the most suitable dissemination products to be used in each Study Site

Matching the complexity of dissemination products to the audience

Writing for different audiences

2.5.1 All audiences
2.5.2 Writing purely for scientists
2.5.3 Writing for educated stakeholders
2.5.4 Writing for less knowledgeable stakeholders and members of the general public
2.5.5 Writing for schoolchildren and their teachers
2.5.6 Writing for administrators and politicians
3. Developing and using dissemination products with stakeholders

3.1

3.2

3.3

3.4

3.5

3.6

Principles of stakeholder engagement
Keeping stakeholders involved
Developing dissemination products with stakeholders
Preparing the most suitable products for the intended audience
Spreading dissemination products and messages far and wide
Evaluation of dissemination products
4. Structure of the Harmonised Information System

4.1

4.2

4.3

4.4

Purpose of the HIS
How the HIS was planned
User requirements for the HIS, as suggested by DESIRE partners
New opportunities for dissemination within the HIS
5. First ideas for DESIRE dissemination products

5.1

5.2

5.3

5.4

5.5

First ideas of Research Theme 1 dissemination products
First ideas and examples of Research Theme 2 dissemination products
First ideas of Research Theme 3 dissemination products for the HIS
First ideas of Research Theme 4 dissemination products for the HIS
First ideas of Research Theme 5 dissemination products for the HIS
6. Practical considerations

6.1

6.2

Copyright and intellectual property
Cost-effective ways of promoting dissemination
7. Sources of dissemination material to use as it is with DESIRE stakeholders, or use for ideas
for new dissemination products

7.1

7.2

7.3

7.4

7.5

General
For technicians and farmers
For Policy Makers
For Teachers and others involved in education
For Researchers....
8. Further reading
8.1 Communication with stakeholders

 

Appendix 1: Stakeholder checklists
Appendix 2: Examples of dissemination products
Appendix 3: Writing press releases
Appendix 4: Writing a policy brief
Appendix 5: Making video clips and video podcasts
Appendix 6: Making DESIRE posters, factsheets, booklets, brochures and PowerPoint presentations

 

More details ... download the full manual

Manual of communication and dissemination (DESIRE-specific) [2.27 MB]

 


 
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Acknowledgement

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The DESIRE project was 
co-funded by the
European Commission,
Global Change and
Ecosystem.
Contract no: 037046 GOCE

DESIRE brought together the expertise of
26 international research institutes
and non-governmental organisations.

This website does not necessarily
represent the opinion of the
European Commission. The European
Commission is not responsible for
any use that might be made of the
information contained herein.

Citing website content

For the terms under which the content 
of this website may be used see 
»Disclaimer, copyright and privacy

When referenceing page contents
please cite as Brandt, C. J. (ed). 
2012. "page title". DESIRE Project 
Harmonised Information System.
DESIRE Consortium.  
www.desire-his.eu. 

If citing a deliverable use the authors'
names, date and title as given on the 
cover page and add "available at 
www.desire-his.eu".

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